One of Jasper’s oldest eateries, the DQ, a landmark for several decades south of town, was destroyed in a Tuesday morning blaze.
The Dairy Queen fire started around 6:30 a.m. before anyone had reported to work at the location, which has housed fast food restaurants for more than 50 years.
While watching crews continue to battle the blaze mid-morning, Pickens Fire Chief Sloan Elrod said the building had so many additions, each adding new roof sections, that it had been “impossible to get to the seat of the fire.”
The manager said, “This was like our home. The same people come every day; the same customers.”